Our vision is ‘Tennis Opened Up’, and our mission is to transform communities through tennis, focusing on three areas – making tennis welcoming, enjoyable and inspiring to everyone.
The Marketing and Customer Strategy department exists to broaden the relevance and increase the visibility of tennis all year round in order to grow fan engagement and participation. It seeks to do this by:
- Developing and executing our brand platform for tennis: Play Your Way.
- Building content and communications that increase levels of fan engagement, drive new participation and win back lapsed players.
- Working with partners to amplify and maximise our efforts to open tennis up.
The LTA’s Customer Strategy team sits at the heart of growing tennis and padel in Britain. We connect millions of Fans, Players, Competitors, Coaches and Venues to the sport, shaping experiences that feel personal, relevant and genuinely valuable at every stage of the journey.
We’re now looking for an exceptional Customer Lifecycle Manager to play a pivotal role in our next phase of growth. This is a high-ownership role with real influence: you’ll define how we engage, retain and grow our audiences over time, using data insights, empathy and modern CRM to build long-term relationships, not just campaigns.
Reporting to the Head of Customer Engagement, you’ll own key stages of the customer lifecycle end-to-end, combining strategic thinking with hands-on delivery. If you’re motivated by impact, enjoy shaping direction as much as executing detail and care deeply about customer experience, this role is designed to stretch and reward you.
Interview Timelines
Please note, the application window for this role closes at midnight on Wednesday 20th May 2026.
We reserve the right to close the job advert early or extend the advert depending on the volume of applications we receive.
First stage interviews will take place via Microsoft Teams on Tuesday 2nd June 2026.
Final stage interviews will take place in-person at the National Tennis Centre on Tuesday 9th June 2026.
Our Support to You
When applying for our roles, you will be asked as part of our application process if you require any adjustments or support during the recruitment process. Adjustments could include extra time for assessments, interview questions in advance, alternative formats for materials or wheelchair access. Any information you provide will be treated in confidence and only used to make sure you have the best possible experience with us.
If you have any specific questions regarding your application or if anything’s unclear at all, please contact our recruitment team by emailing [email protected]
Life at the LTA
The LTA, through its vision 'Tennis Opened Up', is committed to creating an inclusive environment where all colleagues feel included and a strong sense of belonging. We particularly welcome applications from people from ethnically diverse communities, deaf and disabled people, members of the LGBTQ+ community and people with lived experience of the UK's many and varied communities.
Read some of our colleague testimonials below and find out more here
“As a new mum, I’ve appreciated the LTA’s newly enhanced benefits, which have supported me during maternity leave and in my return to work. In total, I have been with the LTA for four years and love the diversity of my role.”
“Everyone's respected in terms of the culture, ethnicity, and the background, so you don't feel inequal in any capacity. I remember how supportive my team had been during Ramadan, being fully understanding of its requirements and flexible with my work schedule.”
“As a new starter at the LTA, my experience has been overwhelmingly positive. Being a tennis fan, I was excited to join the organisation, and from day one, I’ve been impressed by everyone’s dedication to our mission of 'Tennis Opened Up', as well as promoting diversity, inclusion, and sustainability.”